Interactive design is simply the behaviour of products and systems which allows interaction with its users. Also known as interaction design, interactive design attempts to improve communication and interaction between users with the help of evolving technology. Interactive design can also be interpreted as the process of designing a visual application, intended to cater to a specific target audience and/or market. The aim of interaction design was to minimize learning time and to increase the efficiency and accuracy of a task without losing effectiveness. It was designed to reduce user frustration and increase efficiency and satisfaction of users. The director of Interaction Design Institute Ivrea, Gillian Crampton Smith said during an interview on January 30, 2002 that: "If I were to sum up interaction design in a sentence, I would say that it's about shaping our everyday life through digital artifacts - for work, for play, and for entertainment."
